It’s no secret that the face of corporate social responsibility (CSR) is changing. In the past year, there has been a seismic shift in corporate America’s willingness and appetite to take a stance on hot-topic social issues. Companies are no longer sitting out of tough conversations and evolving their corporate social responsibility approach to one of corporate activism. Surveying the landscape, several factors can be attributed to this shift.
More and more, millennialsare not satisfied simply by the products or services an organization offers. Transparency is crucial when marketing or selling to modern consumers. Company values are as an important of an asset to today’s market as offered goods and services. Letting customers and clientele know where a company stands on issues that are important to them offers an excellent gateway to forging long standing brand loyalty.
What’s more, companies who engage in this type of activism are often met with a positive response from their consumer base. Read More
